Influence of Consumer Decision Making

Consumers will respond in the purchase of products due to the influence and the conditions of a market. There are several stages in the buying process, first Adaiah Ketertarikkan the product.Second, the desire for someone to buy. Third, the decision to buy.Finally making a purchase.
From the stage of the procurement process, in the third stage of the decision making process that will be there whether the product will be purchased or not. There are five stages in consumer decision-making process is to identify needs, seek information, evaluate alternatives, decisions, and post-purchase behavior.
Humans have many needs. But the most basic needs must be met.There are situations where the use at the time the goods or services using what is appropriate for the required. At least the primary needs and secondary needs to be a fundamental requirement.
Before making a purchase consumers should already know the information about the products to be purchased. Information is needed in order to purchase basic support his decision.Information can be obtained from family, friends, advertisements, public, and from experience in buying.
In determining the choice of the considerations contained in the product attributes. In terms of benefits, image, interests, and functions that are expected to satisfy consumers. Evaluation of cognitive-based alternative to a conscious and rational thinking.
For the decision to buy there are several factors that affect such consumer's income, the appropriate price, and benefit from the product. Afterwards, the consumers decide to buy the product or not buy the product.
Experience in purchasing will help consumers to make purchases.Consumers in the post-purchase stage will result in a positive and negative impacts. Its positive impact is that consumers are satisfied with the product and it will provide positive information for these products to others. Its negative effects are the consumers feel disappointed (not satisfied) and he could stop buying or switching to other products so that consumers will give negative information about the product to others.
Besides stage decision process, consumer behavior in product selection is also influenced by the characteristics of the situation, such as physical environment, such as color, aroma, music is very influential in affecting consumer mood konsuman behavior. Also ritual situation described as an event that has a symbolic meaning, for example, in celebration of Valentine's, chocolate products, flowers, and with identical pink packaging that will be a lot purchased by consumers than the time before and after Valentine's.